Moog Music Inc.

A campaign focused on refreshing the brand and making the products more accessible

Target: Serious, experienced musicians

Components: Re-brand, in-store display, web redesign

Skills:  Strategy, branding, web design, motion graphics

 

Because the price point is so high, Moog products aren't available in most music stores. This would be a visualizer to be experienced in music stores around the country.

The display would be paired with a look-book of Moog products, so you can flip through and see the product you're interested in. Then you can find it on the interface and hear how it sounds, complimented with visual graphics that go with the music. If the person is seriously interested in the product, they can ask the store to order a physical Moog for them so they can try it out in person, before making the big purchase.